For this assignment, we were asked to design a logo based on a fruit or vegetable. Considering Kiwi is one of my favorite fruits, I decided to construct Kiwi Care, a fictional medical center based in New Zealand. We started this project with sketches and coming up with ideas. We were told to include sketches with line and shape designs first, then geometric shapes, and finally straight lines only. Those challenges were given to us to encourage us to think outside the box, to use our imaginations, and to push the idea as far as we could.